The team at Guerrilla Group has helped style the clothing in a new video from Nike. Director Yuen Hsieh partnered with famous singer and fashion icon Chris Lee in this stylized hi-tech visual. Taking inspiration from sci-fi and the idea of time travel, the short clip juxtaposes her character’s own life journey with 30 years of evolution in sneakers starting from the Air Max 1 to the new Nike Vapormax.
New York artist and photographer Jayne Lies has just released a visual for a remix of Tricky’s Black Steel. Produced by MNTN the track delivers a feeling of paranoia accompanied by visuals that pull from both everyday life and historical found footage. A captivating and politically charged watch you can find more information on LIES TV site.
With warmer temps right around the corner Stone Island drops this SS17 video showcasing their newest offerings. With an emphasis on color, material and functionality the visual shows off the best pieces in motion.
Visit the Stone Island site for more info.
Arco Maher has a ton of Stone Island. The collection spans over 160 pieces. Dazed put together a short clip to showcase some of his best pieces. The clip, titled The New Paninaro, presents a new Arco Maher lookbook and features appearances from James Magee, Tia O’Donell, Luke Storey and Kesang Ball. The visual is accompanied by a soundtrack by by Jesse James Solomon, whose other work can be heard here. If you’re a fan of the Italian sportswear label, consider this a must watch.
Today marks the release of Endgame’s new Savage EP under PTP. The London based producer gets some assistance with this remix from producer Yung Sherman. The remix of XOX is flipped and given visual accompaniment through an incredible video that borrows scenes from anime Patlabor 2 directed by legendary anime auteur Mamoru Oshii.
Levi’s is a brand that needs no introduction. As the worldwide leaders in denim, they need no introduction. The team over at Heddels visited the Levi’s Archive Vault in San Francisco.
The Levi’s archives there house thousands of items from the brand’s nearly 150 year history including jeans and apparel, marketing materials, textile samples, packaging, promotional items, and much more. The red tab’s reproduction line, Levi’s Vintage Clothing, draws upon numerous vintage pieces in the archive to make their seasonal collection. Heddel’s explored the design office and archives to preview the current Spring/Summer 16 line that takes inspiration from the Levi’s company baseball team, “Elesco” (a phonetic pronunciation of “L.S.&Co.”). Elesco games date back to 1886, and Senior Designer Paul O’Neill based this collection upon a single photograph of the company team from 1913.
C.E brings new light to it’s spring/summer 2016 collection with an eye-catching video shot using 4k drone footage. The clip is voyeuristic in nature and pieces together aerial shots and surveillance type camera work. The soundtrack sounds like it’s straight out of a black mirror episode and the fast paced editing is a good accompaniment to the layered collage graphics often employed by the brand.
Sophnet puts out a flashy video previewing it’s Spring/Summer 2016 collection. We saw some of it previously in this SENSE editorial. Fast editing and neon lights are an effective counter to the eye-catching pieces in this collection set to drop online on January 30.
Adidas seems intent on continuing it’s momentum in 2016. The German-based sneaker company saw strong growth with its Adidas Originals brand through the release of hit sneakers like the NMD and Ultra Boost. This short campaign video for it’s SS16 offerings is entitled ‘Your Future is Not Mine’. The clip is a fast moving dystopian film, referencing such themes as millennial’s reliance on social media and technology. The film also reflects Adida’s shifting focus away from just Sports and into the use of influencers and celebrities to push units.
Stone Island has been a technical wear stalwart for decades now but recent seasons from the mainline have made me want to invest in a ton of their recent pieces. Think of Shadow Project as a more tech oriented branch of the label with designs by Errolson Hugh. This dramatic detail oriented video shows off some of pieces in the collection. There’s alot of little touches in the collection that set apart these items, for example the Crewneck ribbed sweater is made in a special yarn with a nylon down core covered in fine cotton yarn. Check the collection direction online through the Stone Island store.