Currently viewing the tag: "Supreme"

Undercover returns this season for a second round of collaborations with Supreme. The line this year is even more expansive than last years selection. The typical selection of branded typographic graphics is back along with some suprises (a doc martin boot, supreme GILApple and a reversible bomber). Graphic zip and pullover hoodies, tees, an all over coaches jacke,  bondage pant and a wool coat are some of the other options available this time around.  While the fit and production looks to come from Supreme, expect the line to sell out immediately regardless. Personally I think this collection is a step up from last years, and I have a feeling we might see this become a yearly thing similar to the CdG x Supreme capsules. Whether it’s worth the resell pricing or the hassle is up to you.

The collection will be available at Supreme’s in-store locations in New York, Los Angles, London, Paris, as well as its online store from September 22. Japan will see a September 24 launch date.

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Supreme is an institution in New York City at this point. It’d be difficult to walk down any busy street in the city and not see someone wearing Supreme or carrying one of the shopping bags. While the brand has definitely shifted it’s product mix over the years, the DNA of the label remains the same. As always expect a mix of street wear staples and more fashion-forwarded items. While I don’t enjoy just how much of their product is branded so heavily, Supreme remains one of the best at blending street culture with affordable garments.  The collection will be available August 20 in New York , London and LA and August 22 in Japan and the 27th online.

Click through for my picks of the best garments from the collection.

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Gentry is hands down one of the best menswear stores in New York. The shop stocks a well-edited selection from the likes of Stone Island, Engineered Garments, TS(S), Junya Watanabe and more. In time for the warm weather on the east coast the camp at Gentry have released a fresh editorial titled ‘Brand New’. The styling emphasizes an elevated approach to how guys actually dress. There’s plenty of brand mixing going on which is complimented by the top notch photography.

See the rest of the editorial after the jump and be sure to hit up the store’s site for more.

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We’ve covered information on the Supreme x Undercover collection as it has slowly leaked online. Now an official release date has been set with the pieces dropping in-store and online this Thursday, March 26 in London, New York and Los Angeles. It will be available in Japan on the 28th.

Pieces include a Schott Perfecto collaboration, a Trench Coat, 4 T-shirt designs, hoodies, shorts, flannels, bondage pants and sweatshirts. The manufacturing , branding and pricing all seems geared towards the Supreme audience as opposed to the regular Undercover consumer. On the plus side I anticipate the pricepoint will be more in line with regular Supreme (hopefully) instead of the types of prices we saw with the CDG Shirt x Supreme collabs.

If there was a show stopping item here, it would definitely be the Schott collaborative leather jackets. These take some of the design ascents of the UC riders and translate them over to a standard Schott design. Other than the schotts, I expect the t-shirts and hoodie to generate the most interest. I can only imagine the type of line that will be forming this week, so if you don’t want to pay resell prices the best point is to check the Supreme site Thursday morning right when the drop happens.

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The April 2015 issue of SENSE contains an editorial showing of the new collaborative gear between Supreme and Undercover modeled by Jason Dill. Among the items shown include a Schott Perfecto Leather , hoodies, jeans, t-shirts and a trench coat along with shoes and accessories (shoutout to that ‘bear pillow’)

There’s been leaked photos of what looks like  low-top canvas sneakers and a trucker hat. It seems that production is handled by Supreme as the prices are much more in-line with the NY-based label’s usual pricing as opposed to Undercover’s mainline prices. It’ll be undoubtedly difficult to get hands on some of this gear but if you love something from the collection, going directly to the supreme webshop is the best bet.

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Supreme has it’s seasonal launches down to a science at this point. The routine goes as follows they close the store before the start of a new season, put up an annual advertising program (this time with Neil Young outfitted in a box logo) and then they release a preview of what pieces are to come this Spring/Summer 2015. Supreme has transcended skateboarding and streetwear to become a ubiquitous New York brand; one that you’re bound to see countless times walking around downtown Manhattan.

I’ve gone through the preview and filtered down to what I think are the standout items. Of course there hasn’t been any leaks of the collaborations to come this season, but it has been confirmed that we should be seeing a Undercover x Supreme collaboration quite soon.

See my personal picks from the SS15 collection.

Supreme Reversible Cotton MA-1

The market has been filled with good variations on the MA-1 bomber and I like that this reversible cotton version keeps it straight to the point. A decent departure from the usual nylon fabrication, the jacket can be worn plenty of ways and should pair well with typical streetwear staples.

Supreme x Schott A-2 Leather Jacket

The Schott collaboration has become an annual thing at this point and this A-2 bomber should provide a slimmer fit than repro brands and a cheaper pricepoint than higher end Japanese labels.

Supreme Terry Football Top

While it’s hard to recall burning temps in the middle of a frigid Febuary, terry cloth will be a welcome fabric come July.

See my other selects after the jump

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It’s been quite some time since I posted a Style Profile feature but this one has been in the works for a little while now. Being in New York has really given me perspective on my own personal style and what I value in terms of the items I purchase. As time has gone on, I’ve gone away from a more ‘designer fashion’ oriented approach to one where I value the practicality and utility of garments as much (or more) than the aesthetic itself. Now I really look for garments that I can easily throw on and not think too much about. I find myself moving away from any garments which are fussy or too precious and towards things that I can throw on anytime and expect a certain amount of reliability and durability from.

Skaters and bike-riders in this city have embraced this ‘function meets form’ philosophy from the jump. Brands such as Supreme have been incredibly successful at creating clothes that fit into this ethos. My friend Andrew has maintained a similar sense of style since I met him. While to the average person his style may not particularly stand out, I think he dresses in a way that perfectly suits his needs and lifestyle. Alot of what’s ridiculous about fashion is the idea that people try put on clothes that are essentially ‘wearing them’ instead of the other way around. Andrew’s style is so pared down but at it’s core he finds the particular essentials and wardrobe staples that allow him to express his identity and still be comfortable and get what he needs to get done each day. That and his background in snowboarding, skateboarding and BMX inform the way he dresses today. I posed some quick questions to him which you can read after the jump.

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Que Pasa Shop is an online consignment shop that offers up select pieces from brands such as WTAPS, Undercover, Supreme, Engineered Garments, Our Legacy, Junya Watanabe and Comme des Garcons. The site has a tightly curated collection of styles from these brands (amongst many others) at  reasonable prices. If you’re looking to find some older gems, the site is definitely worth a visit. The team there hit me about up about premiering this editorial featuring some of the product that just launched (or will be launched over the next few days).

The editorial was shot on 35mm film and makes use of CCTV video to provide alternate angles of selected looks. I was definitely feeling the presentation and the color palette was vaguely reminiscent of Fallen Angels (one of my favorite flicks). You’ll be able to see the rest of the editorial after the jump as well as Third Look exclusive product photos of upcoming releases.  You can browse Que Pasa Shop’s entire selection of goods on their site and follow them on tumblr and instagram.

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Supreme Team Taped Seam Jacket

February brings  us a preview of the Spring/Summer 2014 Supreme collection.  It’s almost become ritual for fans of the brand to obsess over the item previews as they are released each season. While I did not really enjoy most of the graphic-heavy items from the collection, I did pick out some gems that I think are worth purchasing from the collection. Having followed the brand for so many years,  I generally gravitate towards the pieces that are a bit more understated in terms of branding. I tried to select a mix of items that were my favorite from the collection.

You can view the whole collection preview and lookbook at Supreme. The collection will be available this Thursday , Feb 20th at Supreme in New York and LA. See my selections after the jump 

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New York based skate/streetwear giant Supreme returns with their Fall/Winter 2013 collection. As someone who’s been tracking and wearing the brand for many years, I have to say that recent collections have been quite a disappointment to me. As the brand has increased it’s presence both it’s online store, new London location and a stream of high-profile celebrity endorsements, it’s also felt the pressure to adapt more to current market trends and also produce more items to meet demand. At this point, I’m not really interested in just another fitted or hoody with Supreme written on it. Most disappointedly are the pieces which seem to be influenced by the current web culture through the use of nostalgic graphics (that Blingee style hate graphic and the Indian ‘hanu’ design come to mind). Also surprising was the release of a stadium jacket which appears to be a real collaboration with Wise potato chips. Somehow I doubt the brand would have ever considered this move five years ago. It’s this ability to ‘cover all bases’ that makes Supreme such a viable, iconic brand but perhaps in increasing the range, they’ve lost a bit of what made the brand so special in the first place.

Supreme is always an interesting case study as it is still fun to sift through each release. The brand remains a great barometer of where men’s fashion (not just streetwear) is at during a particular point in time. My favorite pieces from the brand in the past were generally ones where the branding was a bit more subversive or otherwise low-key. Pieces like this are few and far between this time out but there are still some gems in here that are worth the reasonable price of admission (Supreme still has a pretty fair pricepoint for the quality all things considered). There are a couple noteworthy collaborations with Champion and Schott and I’m sure that more will be announced in the coming weeks. That being said there are always a few items in each collection worth coveting, I’ve made a selection of my personal favorites and posted them below after the jump. View the entire collection online at Supreme“>Supreme.

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