Phenomenon FW15 Lookbook

Japanese label Phenomenon is associated with it’s trademark wild styling and standout maximalist pieces. The label has refined this formula and created a more unified look in the last few collections. This is very evident in it’s fall/winter 2015 selection and I can safely say that many of these pieces will be grail-worthy. The collection is very on trend with what’s going on in Japan but the execution ensures pushes it above and beyond what many brands are putting out. Some of the real bangers include the above shearling, a MA-1 inspired poncho and distressed denim. The styling here is also impecable with a mixture of lengths, textures and details. Respect to Phenomenon to putting out what might be their best collection to date and a lookbook worthy of further investigation. Find current season Phenomenon over at SSENSE.

 

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Phenomenon SS15 Lookbook

Tokyo based label Phenomenon releases this lookbook to promote it’s spring/summer 2015 collection. The brand has always been identified with it’s over the top takes on streetwear and while it retains it’s wild streak, the Japanese brand has become more refined since it’s beginnings. There’s still tons of details in most of the garments in here, a MA-1 sleeve pocket on a stadium jacket? Check. Severely ripped up denim? Check. Overall though I really did enjoy the photography here and the use of regular people over traditional models. The whole lookbook feels more like a page out of Tune Magazine, and in that regard it’s successful. I can also grant Phenomenon of pairing mens and womenswear together in some of the lookbook shots in a way that isn’t cheesy or overwrought.

See more the looks after jump and see the entire collection at Fashionsnap.

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