Currently viewing the tag: "NYFW"
Brooklyn based Eckhaus Latta has made a reputation of having some of the most eccentric presentations each fashion week. The fall/winter collection did not disappoint in that regard. An interactive experience where photographers and invitees could have the models pose and speak with them. The presentation featured everything from readings on new age philosophies to bottled Eckhaus Latta branded gin cocktails.
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Terence Koh
Luar Zepol
Telfar
Chloe Sevigny for Opening Ceremony
Virgil Abloh
Y-3
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This was the first Y-3 show I’ve had the pleasure of seeing in person. The location was an abandoned factory space in the lower east side which provided a historical contrast from this futurist sportswear by Yohji Yamamoto. In the collection there’s pretty straight on takes on sportswear staples such as track jackets and sneakers but my favorite pieces were the ones that blended signature Yohji shapes with synthetic materials and minimal Y-3 branding.
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Do you remember smoking weed, drinking beer, eating Doritos and playing N64 in your high school friend’s basement? Highland presented guests of their FW13 collection with an experience that was quite similar to those carefree days of youth. The set was littered with bongs, snacks, a PBR beer pyramid and shag carpeting and admist the chaos were models donning the collection of jackets, sweaters, branded t-shirts and jeans. The interactive presentation was a reflection of the brand’s approach, smartly and subversively using the wasteland of American suburbia as a platform for refined streetwear. While Highland make not be a household name in the US menswear market yet, this presentation exemplified how the brand is quickly building steady buzz in New York.
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At their core, runway shows are about creating a spectacle and Hood by Air certainly achieved that with their Fall/Winer 2013 Runway show ‘Boychild’ at Milk Studios. The brand has existed since 2007 but really blew up in 2012 with a little help from celebrity trendsetters such as Rihanna. An array of looks came marching down the lazer-lit runway, set to a pulsing dystopian soundtrack. They ranged from simple screen printed t-shirts to more elaborate pieces such as a zippered neoprene jacket. What I appreciate most about Hood by Air is that the brand is an honest and natural extension of the lifestyle that designer Shane Oliver and his cohorts have been leading for years. Don’t be suprised to even see the wildest HBA pieces at the next GHE20G0THIK party or in basement clubs and warehouse raves throughout New York. Self proclaimed fashion killa A$AP Rocky made an appearance closing out the show to the applause and cheering of many in the audience. 2013 promises to be an even bigger and better year for Hood by Air.
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Photo by Rocky Li
Dat PMF himself A$AP Rocky closed out the Hood by Air show today at Milk Studios. More coverage from the show to come.
Photos by Rocky Li
