Currently viewing the tag: "Nike ACG"

Nike and Errolson Hugh have been busy this year, between the release of the Prestos and now this latest batch of ACG goods. In what might be the best collection to date, there are several key pieces that really take from the ACRONYM DNA and make it a bit more accessible and sports-oriented. Among them are the Alpine Jacket and the cargo pants which come in new DWR water-resistant fabric. You can shop the collection now online and at END.

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Nike Lab has brought in the design talents of Errolson Hugh (Founder of ACRONYM) to help re-launch Nike ACG (All Conditions Gear) with this collection of pieces that fit firmly into the techwear category. A big emphasis of the items was fit, and the idea of creating pieces that made movement effortless and fluid while still providing protection from the elements. You can expect much of the utilitarian details that might be found in something by ACRONYM but with the influence of Nike sports heritage.

For me the best item in the collection were the 2-in-1 men’s jacket (the one with the more subtle tonal branding) and the Responder Backpack. They don’t come cheap though with the retail price being set at $550 and  $300 respectively. The release includes the ACG 2-in-1 men’s jacket, ACG Tech Fleece men’s pants, ACG Tech Fleece Funnel men’s sweatshirt, ACG Pocket men’s T-shirt, ACG Flyknit Trainer Chukka SFB, ACG Lunarterra Arktos and the ACG Responder backpack. As techwear continues to play a bigger role in the men’s market, it’s great to see that Nike is jumping in with a forward- thinking collection that doesn’t pull any punches.

Nike ACG is available today at Nike Lab.

 

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Joey Keefer is someone I’ve known and respected for some time. Even though he’s not a native New Yorker, he fits in perfectly in this city because he has a no-bullshit sensibility about him. A former designer at Robert Geller, his experiences in the fashion industry have allowed him to understand the American menswear business from the perspectives of buyer, designer and stylist. I always admire those who use fashion as a reflection of their interests and experiences ; Joey definitely does that through the looks he put together with his favorite pieces. Below I pose some questions Joey about his experiences in the menswear industry.


Look 1

Top : Raf Simons SS05 Sleeveless , Number (N)ine Tank
Jeans : Robert Geller
Accessories : Robert Geller Sunglasses, Braided Bracelet, Vintage Japanese Sterling Silver bead bracelet
Shoes : Converse Chuck Taylor

When did you first start becoming interested in fashion and how did you develop that interest into a career?

I first became interested in style through music and skating. I have always drawn and been interested in design, my mom still has these line sheets I would make for skate brands I wanted to start when I was 13. I first got into the fashion industry managing a punk fashion store in DC called Commander Salamander.

I knew I wanted to work in fashion and I figured the best way to get started would be work at a cool shop. I kept working my way up through retail: buying (Deep Sleep Philadlphia, Urban Outfitters) and managing(Denim Bar Arlington. Odin New York) I was learning more about fashion and the business side of it over the years before I began working with Robert Geller as his design assistant. I now work freelance doing styling/wardrobe, graphic design and consulting. Working through the fashion industry the way I did I gained so much hands on experience working with every aspect of the business I’m very fortunate for this.

The greatest experience I’ve gained is through my time with Robert Geller it was an unparalleled experience: the hands on work, the nuances of design, the work required to succeed, the amount I learned was amazing. Working with some one like that in a close small team is something I felt helped me to grow so much.

Look 2

Jacket : Raf Simons SS08 Blazer
Top : Robert Geller Button Up, Rick Owens Tank
Jeans : Robert Geller
Shoes : Robert Geller x Common Projects Zip Boot

How would you describe your personal style philosophy and the influences that helped inspire it.

I guess the philosophy to my personal style is just founded on wearing things I like by designers who’s aesthetic and ethos appeal to me. I have to believe in something to wear it, I don’t just wear a piece of clothing because it’s cool, that means nothing to me.

I need to feel a connection to the designer, their inspiration, and the construction. All of it is important. The influences of my personal style are ’80’s DC hardcore kids and Japanese street style. I’m pretty understated in my own look to be honest. I pretty much only wear jeans, tee shirts, sneakers and jackets.

You’ve worked as a stylist on many different jobs, what unique challenges does styling present? How has it broadened your perspectives on fashion?

The unique challenges of doing styling jobs are the various demands. It’s a very demanding profession with very little room for error on many jobs. Your working with time constraints, budget constraints, direction coming from different angles whether it be management, production, photographer/director, talent or your self. It’s a balancing act for sure. Styling requires you to always be on your toes and adjust your plan on the fly: concepts, dates these things all change out of the blue you have to be ready you can’t get flustered.

Having worked as a buyer and in sales I guess I’ve had a broad perspective on fashion. Working in different roles you see how different people view and react to fashion reguarly; those jobs helped give me a big upper hand in styling.

Do you do most of your clothes shopping online or in person?

I actually don’t shop much, I think I buy myself more stuff for soccer than clothing for every day. I guess I do buy more in person I like to have that tactile experience of handling the garments myself as well as the instant satisfaction of taking it home then and there.

Look 3

Jacket : Robert Geller Moto Vest
Tops : Ann Demeulemeester Sleeveless Tee, Number (N)ine Tank
Jeans : UU Uniqlo x Undercover
Accesories : Vintage Japanese Sterling Silver bead bracelet , Braided Bracelet
Shoes : Undercover Chucks

How has your experience as a designer affected how you shop for yourself?

Being a designer affected my shopping a lot, it made me not want to at all really. I wouldn’t say it jaded me at all but I was fortunate to be able have many of the things I wanted because well we made them at Robert Geller. Designing really made me even pickier then I already was about clothing.

Look 4
Top : Raf Simons AW04-05 Crewneck
Bottoms : Robert Geller Shorts
Shoes : Nike x Undercover Gyakusou Lunarspider +
Accessories : Robert Geller Sunglasses, Ann Demeulemeester Stud Belt, Nike ACG Camo Backpack, Vintage Japanese Sterling Silver bead bracelet , Braided Bracelet

What do you think about the current state of men’s fashion?

I think the current state of men’s fashion is just that its not inspiring. It’s been dull to me, the excitement and youth is gone. Men’s fashion has become a hashtag, an internet idea. Menswear to so many is based on what’s safe (what’s now considered cool): plaid button ups, chinos, loafers etc. Its not about ideas, fits or materials. The excitement of the early 2000’s when menswear really started to take risks and have a youthful edge is gone.

The other big issue I’ve been noticing is that there is so little middle ground, the avant garde have gone way out there and the heritage aesthetics has gotten to be a caricatures of themselves. In the early 2000s you saw Helmut, Heidi, and Raf really intertwine the avante garde design with classic beautiful menswear. For example when Helmut made a perfectly tailored black blazer with elastic bondage straps. That subtlety is gone and I miss it. The mystery and subversion is isn’t there any more, both camps are just trying to hit you over the head with their extremes.

Stay in touch with Joey on his Tumblr and through his venture
GHSTS of NY.

Special Thanks to Paul Wax for the photography.

Words by Rocky Li
Photography by Paul Wax

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