At their core, runway shows are about creating a spectacle and Hood by Air certainly achieved that with their Fall/Winer 2013 Runway show ‘Boychild’ at Milk Studios. The brand has existed since 2007 but really blew up in 2012 with a little help from celebrity trendsetters such as Rihanna. An array of looks came marching down the lazer-lit runway, set to a pulsing dystopian soundtrack. They ranged from simple screen printed t-shirts to more elaborate pieces such as a zippered neoprene jacket. What I appreciate most about Hood by Air is that the brand is an honest and natural extension of the lifestyle that designer Shane Oliver and his cohorts have been leading for years. Don’t be suprised to even see the wildest HBA pieces at the next GHE20G0THIK party or in basement clubs and warehouse raves throughout New York. Self proclaimed fashion killa A$AP Rocky made an appearance closing out the show to the applause and cheering of many in the audience. 2013 promises to be an even bigger and better year for Hood by Air.
More photos after the jump
A new short film from Matthew Williams featuring the spring/summer 2013 Hood by Air collection. I posted on this collection’s NYFW presentation last year. The video re-imagines the collection through a series of raw video juxtapositions that contrast head designer’s head designer Shayne Oliver’s unique brand of streetwear against borrowed subversive imagery.
“Visuals of blasting machine guns and transitioning expressions of anger and joy encourage the viewer to question the familiar intersections between war, sports, guns and clothing in popular culture.”
Hood by Air gave one of the most memorable and creative presentations of New York fashion week. Staged at the OUT hotel on the west side, the presentation was held on the astroturf rooftop and was fully interactive. All attendees were free to walk around, photograph and interact with the models. The collection itself took inspiration from 1990′s music and subculture. One shirt borrowed graphics from Aphex Twin while other pieces re-interpreted clothing that ranged from workwear to gothic. The end result was daring, different and true to head designer’s Shayne Oliver’s personal inspirations. It’s nice to see a collection like this that embraces the spirit of downtown New York culture in such a subversive way.
The brand has been making waves of late with heavyweight endorsers the like of A$AP Rocky and Venus-X and is selling out briskly worldwide. In the meanwhile you can purchase items from the HBA Classics line through Opening Ceremony and VFILES Store.
Photos by Rocky Li
The term streetstyle has come to define those who are snapped by photographers outside the fashion weeks of New york,London, Milan and Paris. To me the term is really about how people dress day to day to reflect their personalities, experiences and inspirations. Ackime is one of those rare people who has a style that is pure, as it’s not so much about the items he wears, but how he wears them. The small details from the accessories to how shirts are buttoned elevate an outfit. But even more than that the attitude of the wearer is what really sets one person’s personal style apart from anothers.
Since I’ve known him Ackime has always been had an intuitive sense about what is about to blow in music and popular culture. He is able to assess things and cut right through the bullshit in a way that trend forecasters casters dream of. I shot this style profile in Ackime’s neighborhood of West Harlem and also picked his brain about how his personal style came together.
J Sabatino Trench
Eddie Bauer Vintage Shirt
Nike Air Max 90
How has your style evolved over time?
I guess it was a natural progression. When I used to skate alot I used to wear skate gear and shoes. I’ve been into sneakers and just adding on and refining my wardrobe. I don’t really like to be noticed too much because of my clothes. I like to be low key. I’d describe my style as “casual friday” with a twist. I wear New Balances all the time and be looking like a dad, you feel me?
What are you inspired by?
I guess I’m inspired by normality. I don’t really care about fashion but normal people inspire me. Day to day life and seeing people rocking regular clothes. I’d be inspired by to flip it and do my own thing with it. For example trench coats are being associated with business guys and formal attire but I’m gonna wear it my own way and throw people off. I really like clothes that are athletic inspired because of the sneakers and practicality but really I’m just doing what’s comfortable.
What are your favorite films from a style aspect?
Lots but a couple are Leon the Professional and The Limits of Control.
What kind of clothes do you wish people would make or have trouble finding?
Modernized sportswear without losing the functionality, practicality and comfort of it.
Where do you and how you shop?
Acne, vintage/thrift shops, and online. Opening Ceremony some of the time. I think about the concept I want to go for, say running style, and I find items based around that. I really execute these concepts down to the details, even if it’s a little thing like the right pin. I come up with the concept that I’m really feeling first and then build around that.
You got a good bullshit dectector and you have such consistently solid taste across different things (fashion, music etc)
I trust my interests but I’m also very cyncial and critical person I’m not a hater but I’d say I’m not easily impressed, If I’m excited about something it’s good.
Photography by Rocky Li