Highland FW13 Lookbook
After discovering Highland online last year, I have been tracking the development of the New York based men’s label. I always give alot of credence to any brand who takes risks with their fashion week shows and the one Highland put on last NYFW was one of the most memorable I’ve ever attended. The presentation was delivered in a room with sururban wallpaper backdrops on one side and on the other: anteractive stoner basement set (complete with Doritos, a N64, bongs and a PBR pyramid).
I visited Cramer Tolboe (Co-founder of Highland) and Lizzie Owens (Head Designer and co-founder) in their Brooklyn studios to have a conversation on the origins of the brand, the trails and tribulations along the way and where Highland is going next.
Read the full feature after the jump
Do you remember smoking weed, drinking beer, eating Doritos and playing N64 in your high school friend’s basement? Highland presented guests of their FW13 collection with an experience that was quite similar to those carefree days of youth. The set was littered with bongs, snacks, a PBR beer pyramid and shag carpeting and admist the chaos were models donning the collection of jackets, sweaters, branded t-shirts and jeans. The interactive presentation was a reflection of the brand’s approach, smartly and subversively using the wasteland of American suburbia as a platform for refined streetwear. While Highland make not be a household name in the US menswear market yet, this presentation exemplified how the brand is quickly building steady buzz in New York.
More photos after the jump