At their core, runway shows are about creating a spectacle and Hood by Air certainly achieved that with their Fall/Winer 2013 Runway show ‘Boychild’ at Milk Studios. The brand has existed since 2007 but really blew up in 2012 with a little help from celebrity trendsetters such as Rihanna. An array of looks came marching down the lazer-lit runway, set to a pulsing dystopian soundtrack. They ranged from simple screen printed t-shirts to more elaborate pieces such as a zippered neoprene jacket. What I appreciate most about Hood by Air is that the brand is an honest and natural extension of the lifestyle that designer Shane Oliver and his cohorts have been leading for years. Don’t be suprised to even see the wildest HBA pieces at the next GHE20G0THIK party or in basement clubs and warehouse raves throughout New York. Self proclaimed fashion killa A$AP Rocky made an appearance closing out the show to the applause and cheering of many in the audience. 2013 promises to be an even bigger and better year for Hood by Air.
More photos after the jump
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Hood by Air gave one of the most memorable and creative presentations of New York fashion week. Staged at the OUT hotel on the west side, the presentation was held on the astroturf rooftop and was fully interactive. All attendees were free to walk around, photograph and interact with the models. The collection itself took inspiration from 1990’s music and subculture. One shirt borrowed graphics from Aphex Twin while other pieces re-interpreted clothing that ranged from workwear to gothic. The end result was daring, different and true to head designer’s Shayne Oliver’s personal inspirations. It’s nice to see a collection like this that embraces the spirit of downtown New York culture in such a subversive way.
The brand has been making waves of late with heavyweight endorsers the like of A$AP Rocky and Venus-X and is selling out briskly worldwide. In the meanwhile you can purchase items from the HBA Classics line through Opening Ceremony and VFILES Store.
Photos by Rocky Li