Currently viewing the tag: "Acronym"

Photos of these have circulated around blogs and IG for a few months now but finally a release is imminent. Errolson Hugh took to IG today to announce the launch through the ACRNM website which has already sold out. The shoe takes on the familiar Air Force One high and adds a compression strap and a zipper upper sleeve that covers parts of the shoe. The craftsmanship on these looks excellent but clock do cost a fair bit more than a normal Air Force One coming in at 250EUR.  If previous releases are any indication expect these to pop up exclusively online through Nike Lab and wholesale accounts.

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While there are countless online boutiques serving the latest items from designer brands, it’s harder to find a carefully curated selection of past season items. For most hardcore collectors and enthusiasts, the only solution has been to scour eBay, international auction sites and online marketplaces on forums and Grailed. At the end of 2016, a new online boutique shop emerged called Huiben. The shop had a very focused lineup of designer goods, including some very covetable items ranging from Acronym to vintage Helmut Lang. Also refreshing was the fact that the shop felt so independent and carried both women’s and men’s products. The site is launching plenty of great new items at 2PM PST on Thursday, Jan 12, 2017.

I had a chance to speak with the founders of Huiben and get the inside scoop

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Yesterday say not just the release of the ACRONYM x Nike Presto Mids, but also the unveiling of the collection itself. The German based techwear pioneers present a strong array of pieces for the colder weather months. Outerwear wise two designs really steal the show in my opinion; the J43A-GT and the J53TS-GT. These two designs have all the functionality expected from Acronym outerwear but the feel and fit of the pieces is precise and refined. Other new highlights include the J57TS-SS bomber jacket, the P24A-DS cargo pant.

Acronym continues to build momentum and a worldwide fanbase, but the downside of their growth is that their products are selling faster than ever before. Some items from this season are already sold out on the ACR website. Luckily there are a good selection of other stockists including END, Haven, HBX, Bdga, Hanon Shop, Bureau Belfast, Belief Moscow and Firmament Berlin.

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The Presto was a incremental step forward in Nike design and 2016 saw it’s return in the form of countless retros. The team at ACRONYM got their hands on the Nike Presto Mid and made it something altogether different. The collection of three colorways of Presto mids is set to release this week after a limited Berlin release and selling out on ACRNM’s webstop. Each model features a functional medial zipper and heel pull tab  with a snap detail. The three colorways include a tonal bamboo/black model, a olive/black version and a eye-popping volt/lava version.

The hype on these is very real so you’ll want to keep posted on the Nike Lab website and other stockists for release info.

UPDATE – The confirmed release day is September 15. Confirmed retailers that will carry these online include END, Haven, Tres Bien, BAIT, Kith, Back Door Bottega, Slam Jam Socialism, Sneakersnstuff, Shoe Gallery, Wellgosh and BDGA.

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The release of the ACRONYM x Nike Lunar Forces last year showed that designer Errolson Hugh was not afraid to make drastic design changes to a flagship Nike model.  Photos have now surfaced online of what appears to be the next shoe collaboration between the techwear innovator and Nike.

Two sample color ways have emerged both featuring a mid height design with a zippered inner bootie  and some new protective layering around the toe. One appears to be navy with cream accents and the other is a wild pink and volt combo. Time will tell if other variations might also be released.

Expect a release later this summer through Nike Lab outlets.

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I have been posting items from some of the key techwear brands for some time now. Pieces by the likes of ACRONYM, Stone Island and Y-3 have been some of my recent grails. I had the chance to write a little introductory guide to techwear for Grailed. In it I cover some of the key basics – softshells vs hardshells, a rundown of waterproof materials, and the top brands to look out for. Check out the feature over at Grailed.

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Highsnobiety has posted a great new interview with ACRONYM co-founder Errolson Hugh. In the piece, he touches on the impact of technology on Acronym’s development, how hated the ACR Lunar Forces were prior to release, and some of the huge challenges that the company faced in trying to develop their product and expand the company. Check the interview out here , and re-visit the latest SS16 release from ACRNM here.

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Yesterday saw the launch of the new season from ACRONYM. The spring collection is more focused on layering pieces and pants than it is on outerwear. There’s a great mix of returning classics and new styles. One of my favorite new pants ACR put out is the P20. It’s a tapered pant based on a new idea for mechanical knee articulation. Other highlights are the Nemen J28 jackets which come in 4 colors. Each is beautifully object dyed with a different gradient. Another highlight is the J1B-S , which essentially acts like a remix of the classic J1A.

The stuff has been moving very quickly online but you can find it on the ACRNM site. Other online stockists include END, Haven, Hanon Shop, Hotoveli , IDOL, BDGA and Firmament.

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Italian artisans Nemen and Berlin based Acronym are back at it with the white tech shell. A riff on the classic J28 Acronym 3 pocket configuration, this iteration comes in a white 3L water resistant shell. Fully decked out with features that include escape zip front closure for, velcro adjust cuffs, taped YKK zip pockets and vents and  removable ‘ACR NMN’ detailed velcro collar patch. The piece is treated with a hand dye finish, the colour-bath dip process leading to imperfections and uneven colour distribution rendering each individual jacket completely unique. In other words mad rare.

Get it now at Wellgosh.

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Bryan Lee (@originalprogram)

Great brands are able to build more than just a following , they inspire whole communities of supporters. Acronym is one brand that has made a mark not just within the techwear sphere but on a dedicated community of collectors and enthusiasts around the world. While it’s price point and exclusivity keep Acronym from really being on the radar in mainstream men’s fashion, fans of the brand can find imagery of gear, fits and even choose to trade, buy and sell the brand through forums , marketplaces like grailed or on private social media groups.

One outlet that has taken off in terms of showcasing the brand through the eyes and lenses of it’s biggest fans is the Acronymjutsu Instagram account.  The instagram account curates images from users around the world that use or wear Acronym. The account serves as both a home base for fans of the brand to keep in touch and communicate but also as a source of inspiration for those looking to buy or style the label in their own way. I spoke with Bryan Lee (@originalprogram) who started the Acronymjutsu account on how it came to be and his long history as a collector of all things Acronym.

Click through to read the feature.

Acronymjutsu Instagram account

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