Levi’s is a brand that needs no introduction. As the worldwide leaders in denim, they need no introduction. The team over at Heddels visited the Levi’s Archive Vault in San Francisco.
The Levi’s archives there house thousands of items from the brand’s nearly 150 year history including jeans and apparel, marketing materials, textile samples, packaging, promotional items, and much more. The red tab’s reproduction line, Levi’s Vintage Clothing, draws upon numerous vintage pieces in the archive to make their seasonal collection. Heddel’s explored the design office and archives to preview the current Spring/Summer 16 line that takes inspiration from the Levi’s company baseball team, “Elesco” (a phonetic pronunciation of “L.S.&Co.”). Elesco games date back to 1886, and Senior Designer Paul O’Neill based this collection upon a single photograph of the company team from 1913.
The motivation to run comes from within. Sometimes it is just your music and the road that keeps you focused on the next step. There’s something very reassuring about seeing the landscape fall away after traveling for miles on foot. For Cory Wharton-Malcolm, who started running ten years ago and is now lead coach of the Nike+ Run Club in London (and founder of TrackMafia), it was this self-motivation that led him to work his way up to running his first marathon. In this this short film, directed by David Ryle , he shares his scenic running route and his internal monologue while doing so. His sneaker of choice for the journey is the new LunarFly Epic Trainer.
Read a full interview with Cory over at Port Magazine.
The 24/7 media landscape is shrinking the world of music and culture. What that means for artists is that their fans can literally be anywhere in the world. Grime made big strides internationally last year with the likes of Skepta finally breaking through internationally in a big way.
Nigo is no stranger to finding stars within subculture and collaborating with them to mix cultures and influences. As the creative director of Adidas Orginals, Nigo chose Stormzy to be the face of the new Adidas Originals collection by Nigo. This short doc follows Stromzy as he describes his ascent from South London to making his first trip out to Japan.
The collective behind EYES&SINS has created a new video showcasing some of the current Guerrilla Group gear. PTP head honcho GENG provides the soundscape for this atmospheric visual. The details and specifications of the items are brought into clear view in the short clip. For more on the collection, check out the editorial from the current collection.
C.E brings new light to it’s spring/summer 2016 collection with an eye-catching video shot using 4k drone footage. The clip is voyeuristic in nature and pieces together aerial shots and surveillance type camera work. The soundtrack sounds like it’s straight out of a black mirror episode and the fast paced editing is a good accompaniment to the layered collage graphics often employed by the brand.
Sophnet puts out a flashy video previewing it’s Spring/Summer 2016 collection. We saw some of it previously in this SENSE editorial. Fast editing and neon lights are an effective counter to the eye-catching pieces in this collection set to drop online on January 30.
Adidas seems intent on continuing it’s momentum in 2016. The German-based sneaker company saw strong growth with its Adidas Originals brand through the release of hit sneakers like the NMD and Ultra Boost. This short campaign video for it’s SS16 offerings is entitled ‘Your Future is Not Mine’. The clip is a fast moving dystopian film, referencing such themes as millennial’s reliance on social media and technology. The film also reflects Adida’s shifting focus away from just Sports and into the use of influencers and celebrities to push units.
Japanese streetwear label Uniform Experiment has been utilizing the medium of video to showcase its collections for a a couple years now. This short clip is straight to the point, zooming in on the details on staples from field jackets to plaid-lined overcoats. The fast moving visual shows off designers Hirofumi Kiyonaga’s designs , utilizing everyday locations as a backdrop. If you’re unfamiliar with the label, a good starting point is their denim and sweatshirt basics which are well constructed and smartly designed.
Visit the Uniform Experiment site for more.
With the imminent release of Nike ACG’s Holiday 2015 collection, Nike Lab has produced a video going behind the scenes with Nike designer Jerrett Reynolds and ACG/Acronym creative director Errolson Hugh. The clips feature commentary from both creatives on the key pillars of the ACG design philosophy. As well the video offers quick glimpses into how the holiday collection of ACG is looking (that winter white though). View the video above and click through for images from Nike ACG’s Holiday campaign. The full collection will be available at Nike Lab and select stockists including END Clothing and Firmament. on December 3, 2015.
As a huge fan both the Simpsons and Akira, I really enjoyed reading through the Bartkira Vol.1 Manga that came out in 2014. The un-official magna seamlessly combines the worlds of the Simpsons and Akira with work from over 50 artists. The work was very well received and now we have a new effort from Kaitlyn Sullivan which is a video trailer of a hypothetical Bartkira movie. The short clip replicates exact frames from the anime and is well worth watching for fans. Find more info online on the official Bartkira website and be out for forthcoming volumes of the manga.