Sophnet puts out a flashy video previewing it’s Spring/Summer 2016 collection. We saw some of it previously in this SENSE editorial. Fast editing and neon lights are an effective counter to the eye-catching pieces in this collection set to drop online on January 30.
Adidas seems intent on continuing it’s momentum in 2016. The German-based sneaker company saw strong growth with its Adidas Originals brand through the release of hit sneakers like the NMD and Ultra Boost. This short campaign video for it’s SS16 offerings is entitled ‘Your Future is Not Mine’. The clip is a fast moving dystopian film, referencing such themes as millennial’s reliance on social media and technology. The film also reflects Adida’s shifting focus away from just Sports and into the use of influencers and celebrities to push units.
Japanese streetwear label Uniform Experiment has been utilizing the medium of video to showcase its collections for a a couple years now. This short clip is straight to the point, zooming in on the details on staples from field jackets to plaid-lined overcoats. The fast moving visual shows off designers Hirofumi Kiyonaga’s designs , utilizing everyday locations as a backdrop. If you’re unfamiliar with the label, a good starting point is their denim and sweatshirt basics which are well constructed and smartly designed.
Visit the Uniform Experiment site for more.
With the imminent release of Nike ACG’s Holiday 2015 collection, Nike Lab has produced a video going behind the scenes with Nike designer Jerrett Reynolds and ACG/Acronym creative director Errolson Hugh. The clips feature commentary from both creatives on the key pillars of the ACG design philosophy. As well the video offers quick glimpses into how the holiday collection of ACG is looking (that winter white though). View the video above and click through for images from Nike ACG’s Holiday campaign. The full collection will be available at Nike Lab and select stockists including END Clothing and Firmament. on December 3, 2015.
As a huge fan both the Simpsons and Akira, I really enjoyed reading through the Bartkira Vol.1 Manga that came out in 2014. The un-official magna seamlessly combines the worlds of the Simpsons and Akira with work from over 50 artists. The work was very well received and now we have a new effort from Kaitlyn Sullivan which is a video trailer of a hypothetical Bartkira movie. The short clip replicates exact frames from the anime and is well worth watching for fans. Find more info online on the official Bartkira website and be out for forthcoming volumes of the manga.
If you, like me, wear alot of black in the cold weather months it can seem like a challenge to transition to a more colorful palette come summertime. A new video from SSENSE provides inspiration for colorful dressing through a frentic high-energy video.
This editorial was the result of a collaborative effort between Third Looks and EYES & SINS. As I’ve previously noted, EYES & SINS is a brand which relies on a potent graphical narrative with each collection (also reflected in every pixel of their web presence – from the interactive website to promotional animated shorts on social media).
Billy Fischer pieced together these moving images from various EYES & SINS pieces modeled over a contrasting projection of visuals from past DWMS events (by Note PTP) to further delineate the brand’s graphical cyber-militaria design approach.
See all the animations after the jump
This new video from SSENSE imagines a squash match played in drapy Japanese menswear. Some of the designers making an appearance are from Yohji Yamamoto, Visvim, Kolor, Comme des Garcons Homme Plus, Johnlawrencesullivan. The use of slow-motion captures the volume, colors and movement of the garments in a way that a photoshoot couldn’t.
You can find all items in the video over at SSENSE
In past interviews, C.E brand founders Sk8thing and Toby Feltwell stated that they saw themselves as outside the traditional fashion system in Japan, so it’s not surprising that their presentation for their Spring/Summer 2015 felt more like an subterranean nightclub than a runway show. Backed by a DJ set by Rezzett and eye-grabbing visuals by Bacon , the full presentation is worth experiencing for the music and also a glimpse at what’s to come from the streetwear label.
Video via fcknyh
Fresh off the heels of a collaborative collection with Supreme, Stone Island puts out a new visual ‘Neo-Lux’. The stuttery video alternates between close-ups of fabric and outerwear details to broader shots of key AW14 outerwear against shifting digital backdrops. You can find many of the pieces now over at the Stone Island online shop.