Currently viewing the category: "Campaigns/Lookbooks"

One of the most divisive sneaker models the Reebok Insta Pump Fury is turning 20 this year. To celebrate the anniversary, Reebok has teamed up with Boston based Bodega for this limited run Reebok Insta Pump Fury. The collage-esque video above is a fun , fast-paced look at the inspirations for this sneaker. The Insta Pump Fury has had a resurgence in popularity , being a very popular sneaker throughout Japan and with a series of standout collaborations with a strong lineup of brands and shops.

Entitled ‘Full contact’ the sneaker features a printed dot pattern on its inflatable cage and a multicolor palette that includes tan, yellow, and blue. The an animal print insert with the phrase “Contact Sports can be found inside the shoe.

Limited to 300 pairs, the Bodega x Reebok Insta Pump Fury retails at $200 USD and will be available On line ( at midnight tonight (April 18th) and in store at Bodega (6 Clearway St. Boston MA) on Saturday April 19 at 11am.

Limited size runs will also be available at select Reebok Certified retailers world wide on April 18th, 2014.

reebok instapump fury bdga 1 Bodega x Reebok Insta Pump Fury Full Contact

reebok instapump fury bdga 2 Bodega x Reebok Insta Pump Fury Full Contact

reebok instapump fury bdga 3 Bodega x Reebok Insta Pump Fury Full Contact

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talking about the abstraction 2014 fall winter lookbook main Talking About the Abstraction Fall/Winter 2014 Lookbook

It’s strange how brands put out Fall/Winter lookbooks when it’s not even Summer in the northern hemisphere yet but I digress. Japanese label Talking About the Abstraction has definitely been on my radar as they have been consistently delivering strong lookbooks for several seasons now.

While the styling may not be for everyone, there’s definitely easy pieces here that I would even recommend to guys who are even more timid with their style. There’s certainly a lot of brands in Japan really killing the whole re-purposed vintage Americana thing but the approach this brand takes has a certain edge to it that is hard to pinpoint. I will say that few brands have put together the grungy art professor aesthetic better than seen here.  After the jump for all the looks.

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undercoverism fw 14 main 1 UNDERCOVERISM FW14 Lookbook

I’m happy to review the new Undercoverism FW14 lookbook for you guys. This collection comes off the Pyschocandy collection which was a monochromatic homage to the aesthetic of Jesus and the Mary Chain. For Fall/Winter 2014 Jun has selected a palette of muted earth tones and combined them with some patterns and more colorful prints/colors. The collection continues to define the evolution or ‘growing up’ of Undercover as a men’s brand.

Over the years UC has shed some of it’s more punk/streetwear roots and transitioned into a more straightforward collection of men’s staples with  subversive design elements sprinkled in throughout. This is a path that many of the OG Harajuku menswear brands have followed (WTAPS, Neighborhood and Visvim come to mind). For this collection the outerwear is the most exciting category. There’s some great coats and jackets in here , from the wool coats to signature UC updates takes on varsities and MA-1s.  The duck boots here also are a standout and I’m excited to see more photos of them in the coming weeks. Check the rest of the line after the jump and share your thoughts on the collection in the comments.

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Techwear pioneers ACRONYM just released a video highlighting their Spring/Summer 2014 collection. The video once again features designer and co-founder Errolson Hugh personally demonstrating the functionality and capabilities  found on the range of outerwear, accessories and tech trousers. Be prepared for a dizzying array of hoods, zipper pulls, functional pockets and sling-style straps moving in quick succession set to to a soundtrack by Diamond Version.

Make sure you watch all the way through for the stylized action short which ends the video on a bit of a cliffhanger. Careful observers will also note the cameos in the flick (by Wil Fry and C.E.).  Items from SS14 are now available directly through ACRONYMS webstore including my personal favorites the J38-GT and J36-GT.

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c e 2014 spring summer lookbook 01 C.E SS14 Lookbook

C.E (Cav Empt) just released a lookbook for their Spring/Summer 2014 collection. The lookbook is done in the same visual style as this previously released video. Fans of the Japanese label may recognize some of the pieces which have already released, but it is nice to see select pieces styled together in these stills. Having had experience with several pieces of line I definitely highly recommend any of the graphic hoodies and crewnecks. The quality of printing found on the digitial sublimation T-shirts (such as the Burnbike or Gunpizz t-shirts) and button down shirts  is top notch as well. You can shop the collection through C.E Directly or through  North American stockists VFILES, Bdga, Wildstyle LA and RSVP Gallery.

See more of the looks after the jump

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que pasa shop editorial 11 Que Pasa Shop 2014 Editorial Bubble Chins


que pasa shop editorial 6 Que Pasa Shop 2014 Editorial Bubble Chins


que pasa shop editorial 8 Que Pasa Shop 2014 Editorial Bubble Chins


que pasa shop editorial 10 Que Pasa Shop 2014 Editorial Bubble Chins

Que Pasa Shop is an online consignment shop that offers up select pieces from brands such as WTAPS, Undercover, Supreme, Engineered Garments, Our Legacy, Junya Watanabe and Comme des Garcons. The site has a tightly curated collection of styles from these brands (amongst many others) at  reasonable prices. If you’re looking to find some older gems, the site is definitely worth a visit. The team there hit me about up about premiering this editorial featuring some of the product that just launched (or will be launched over the next few days).

The editorial was shot on 35mm film and makes use of CCTV video to provide alternate angles of selected looks. I was definitely feeling the presentation and the color palette was vaguely reminiscent of Fallen Angels (one of my favorite flicks). You’ll be able to see the rest of the editorial after the jump as well as Third Look exclusive product photos of upcoming releases.  You can browse Que Pasa Shop’s entire selection of goods on their site and follow them on tumblr and instagram.

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wtaps 2014 1st concrete environment collection 2 WTAPS SS14 Concrete Enviroment Collection


Recent WTAPS lookbooks have focused more around the lifestyle of the brand (and it’s proponents) rather than on the clothing itself. The lookbook for WTAPS Spring/Summer 2014 collection continues that trend, focusing around on atmospheric lifestyle (or should I say lifist) shots of Tetsu Nishiyama and his close friends and family. Also bundled in this feature are imagery of selected products from the collection including T-shirts, bookbags and new canvas sneakers.

See more after the jump. 

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supreme ss14 selections 1 Best Items from Supreme SS14

Supreme Team Taped Seam Jacket

February brings  us a preview of the Spring/Summer 2014 Supreme collection.  It’s almost become ritual for fans of the brand to obsess over the item previews as they are released each season. While I did not really enjoy most of the graphic-heavy items from the collection, I did pick out some gems that I think are worth purchasing from the collection. Having followed the brand for so many years,  I generally gravitate towards the pieces that are a bit more understated in terms of branding. I tried to select a mix of items that were my favorite from the collection.

You can view the whole collection preview and lookbook at Supreme. The collection will be available this Thursday , Feb 20th at Supreme in New York and LA. See my selections after the jump 

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nike x undercover gyakusou 2014 spring summer collection 1 Nike Gyakusou SS14 Collection

nike x undercover gyakusou 2014 spring summer collection 2 Nike Gyakusou SS14 Collection

undercover x nike gyakusou 2014 spring summer footwear collection 4 Nike Gyakusou SS14 CollectionThe ongoing collaboration between Undercover designer Jun Takahashi and Nike continues under the Gykausou running sub-line. Previous seasons have shown a transition towards incorporation more technically advanced textiles and this continues in the Spring/Summer collection with the inclusion of Nike Sweat Map  ventilation. The sweat map tech uses an engineered jacquard weave with pinpoint laser perforations in order to keep the hottest areas of the body cool under pressure and rigorous exercise.

A key design theme this season is the idea of duality (ying-yang). This is expressed throughout the line through contrasting colors and materials split vertically across garments and footwear. To Jun (and many athletes) Takahashi running is a battle between two opposite emotions. It’s a struggle between joy and agony, elation and exhaustion, persistence and surrender. It is a crusade waged by both the body and the mind and that constant struggle definitely shows graphically in this collection.

The usual mix of jackets dri-fit tops, and running shorts/pant is back but this time they are accompanied by a new sneaker model Nike Lunar Speed AXL. While I do like aspects of the collection, I was a little disappointed when I first saw the collection. It seems like the more elaborate lookbooks of past seasons have been replaced by the more stock photography found here, and the designs themselves don’t stand out as much from the rest of the pack as they used to. Perhaps as the line grows, Jun’s direct involvement is being reduced and the line has adapted to serve more of a core running audience than the more fashion-oriented crossover audience that it had in the past.

The Nike x Undercover Gyakusou Spring 2014 Collection launches globally on March, 1.

See the full collection after the jump

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Han Kjobenhavn AW14 show from Han Kjobenhavn on Vimeo.

Danish designer Han Kjobenhavn likes to avoid convention: he’s consistently used a creepy senior as a model for his collections. Last year he opened an intimate low-key shop in Soho. For his Fall/Winter 2014 collection Han Kjobenhavn sent out the models supporting weirdo gas masks, being told by muscular men on bikes. The show took place in the Museum of Denmark during Copenhagen Fashion Week. Looking past the presentation and to the pieces themselves, the collection features knitwear, shirts, and shorts worn overtop leggings in a mix of materials including wool, neoprene and indigo cotton.

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