Currently viewing the category: "Campaigns/Lookbooks"

phenomenon spring summer 2015 lookbook 4 Phenomenon SS15 Lookbook

Tokyo based label Phenomenon releases this lookbook to promote it’s spring/summer 2015 collection. The brand has always been identified with it’s over the top takes on streetwear and while it retains it’s wild streak, the Japanese brand has become more refined since it’s beginnings. There’s still tons of details in most of the garments in here, a MA-1 sleeve pocket on a stadium jacket? Check. Severely ripped up denim? Check. Overall though I really did enjoy the photography here and the use of regular people over traditional models. The whole lookbook feels more like a page out of Tune Magazine, and in that regard it’s successful. I can also grant Phenomenon of pairing mens and womenswear together in some of the lookbook shots in a way that isn’t cheesy or overwrought.

See more the looks after jump and see the entire collection at Fashionsnap.

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raf simons soto editorial 1 Raf Simons/Sterling Ruby Soto Lookbook

raf simons soto editorial 7 Raf Simons/Sterling Ruby Soto Lookbook

Berlin based menswear purveyors Soto released a short lookbook using essentials from the FW14 Raf Simons collection. The colorful shoot captures pieces from the season in motion including the khaki trench which is my favorite item from Raf in some time.

Shop the collection at Soto and click through for more images

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eyes and sins gfirmg prototype zero main EYES & SINS PROTOTYPE ZERO LOOKBOOK

After a brief quiet spell, EYES & SINS returns with an immaculate outerwear line ‘PROTOTYPE-ZERO / 零式’.
The small range is a logical evolution from the graphic tees released in the past. The line once again draws inspiration from military items, utilizing details such as buckles/fasteners and multifunctional compartments that contribute to both the form and functionality of the garments.

This is an impressive first foray into more elaborate items from the GFIRMG family. The 「14F-ES-JM01」RE-REPRODUCTION 01 BOMBER (see the Third Looks Best MA-1 Feature) has some great details including Articular sleeves, darting/stitching details and numberous functional zippers and pockets that should help users carry around daily essentials. Also of note is the 「14F-ES-AV01」ENGRAM MULTI-CHAMBER
which operates as a vest with multiple Pockets / compartments.

Three of the items are available now online with more to drop soon. Looking forward to seeing more on the trench and pants in the collection personally. I’m excited to see the GFIRMG team transition from leather goods to graphic tees and now a full fledged cohesive collection.

eyes and sins gfirmg prototype zero 1 EYES & SINS PROTOTYPE ZERO LOOKBOOK

See all the images after the jump

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beauty youth 2014 fall winter lookbook main Beauty & Youth FW14 Find Your Outerwear Lookbook

Japanese menswear specialists Beauty & Youth serves up a timely Fall/Winter 2014 lookbook entitled ‘Find your Outerwear’. True to it’s name of the images focus around key jackets and coats from the range. The styling is well executed with a laid back nondescript feel. If you’re ready to step up from A.P.C wearing masses Beauty & Youth features a wide enough product assortment that you should be able to find things that work with what you own. Some of the most interesting items are the suede motorcyclce jacket and the collaborative Canada Goose Parka more after the jump or head over to zozotown to shop the current season. 

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by h collection 3 lookbook 17 By H. New York Lookbook

By H is a New York based label which begun in 2013.  The line makes subtle minimal clothes in neutral color palettes (read mostly black). Common details on the garments include raw edges, double zippers and asymmetrical hems. The latest lookbook from the brand highlights key staples including hoodies, bombers, tees, shorts and sweatpants. The clothing can be purchased directly on their webstore with pricing that ranges around $100-400.

See more photos after the jump

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facetasm 2015 spring summer collection 1 Facetasm SS15 Collection

Japanese label Facetasm showed their Spring/Summer 2015 collection at Tokyo Fashion week. The label is known for it’s wild takes on streetwear with exaggerated color palettes and shapes.  Designer Hiromichi Ochiai wanted to achieve a balance between ‘dressing up and dressing down’ for this fashion week outing and he is successful in  blending a mix of wilder pieces with more basic items that regular guys can feel comfortable adding to their closets.

Much of the styling here plays around the length of garments, with many looks featuring several different lengths overtop slim tapered pants or baggy more playful shorts. If you found past Facetasm collections a bit too intimidating to wear but still had an appreciation for the aesthetic of the brand , you should be able to find more low-key items this time around. On the contrary if you are looking for the wild and crazy stuff there’s plenty of it here including crossed lapel tuxedos and wide ponchos.

If you are fiending for current season product you can find it at over at H.Lorenzo.

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thesoloist fw 14 6 TheSoloist SS15 Lookbook

Through his design career, Takahiro Miyashita has returned to Western motifs time and again. It seems he’s also simplified many of his designs to key silhouettes and patterns. Gone are some of the more ornate details of older Soloist collections and personally I feel they are a bit missed here. On the positive side, the selection of light outerwear, oversized shirting and denim found in the Spring/Summer collection should be easy to incorporate into your wardrobe.

View more images after the jump

Images via Eyescream

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undercover x nike gyakusou 2014 holiday collection 2 Undercover x Nike Gyakusou Holiday Collection

Nike returns with another Gyakusou collection slated to arrive October 23. The clothing here continues the trend towards functionality and away from the more stylized looks of past seasons. There’s no prints this time around, just clean muted colors, articulated joints and selective screen-printed branding.  Jun Takahashi set out to create single-layer garments he could run and the emphasis on utility shows in the designs.

Among the more innovative pieces are the Utility Long Tights which seamless blend running shorts with tights.  Engineered Sleeve Composite Jacket, which should keep wearers dry and warm in most environments.  I get the impression that Undercover fans who have intend to wear the gear more casually will be disappointed but hardcore runners should once again find plenty to love this time around. Get the collection online or at Nike LAB stores worldwide.

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Larose Paris FW14 1 Larose Paris FW14 Collection

Larose Paris presents its Fall/Winter 2014 collection with photography by Laurent Humbert. The hats come in sensible colors and silhouette and have you can see the apparent quality of the materials in these shots. Made in France, the brand is now worldwide stocked at a diverse list of top stores including LN-CC, Gentry, Barney’s and United Arrows. Visit their website for more information and a list of stockists.

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void main 2 Void Main Launch

void main 1 Void Main Launch

Buzz has been circulating around Void Main since the website launched several weeks ago. Today marks the official launch of  the webshop and the release of the first official lookbook from the label. The graphic based designs draw from varied references from within internet culture, video games and comics. The styling of both the lookbook and video ‘Eternity Glitch, Transhuman warrior’ play with the themes of anonymity, technology, banality with a good dose of genuine weirdness thrown in. The whole presentation of the brand feels refreshingly detached from most of what is going on in fashion and/or streetwear.

Videography by Diego Enrique Flores
Music by GILA MONSTA
Model: David Kresses
Edited by Shane Farrel

As a special treat for Third Looks readers, you can enter promo code ‘THIRDLOOKS’ on the Void Main webstore and save yourself $15 off any item.

See the rest of the look book after the jump

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