Currently viewing the category: "Campaigns/Lookbooks"

nonnative 14aw styles 19 Nonnative AW14 Collection

Nonnative released images of their AW14 collection today.  The reliable japanese label outdoes their respectable spring collection with some great cold weather coats and several well thought out complete looks. I enjoyed the  monochromatic styling which pops up throughout the collection . Nonnative doesn’t strive too far outside the comfort zone for most men but it has presented some solid pieces here that should be worth investing come Fall. For a brand taking on men’s staples it’s nice to see that they’ve considered usability and made items that are stand above the typical lame basics that countless brands are currently churning out.   See more on their website and all the looks after the jump.

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4dimension aw14 15 4dimension Autumn/Winter 2014 Collection Big Data

4dimension may not be a familiar brand outside of Asia but the brand has been growing a niche audience from it’s home base of Taipei. The Taiwanese label was launched in 2013 and recently released images of its Autumn/Winter 2014 Collection ‘Big Data. The collection is inspired by duality of our public online and offline personas in the current hyper-connected digital age.

The collection has a utilitarian mix of greyscale technical garments and accessories. While many brands are making currently pushing a similar techninja aesthetic, I do appreciate the amount of restraint shown in the product design. You can grab one of these pieces and easily work into many different looks.  I’m particularly interested in the trousers and outerwear from this collection which I feel are some of the standouts. It’s also a nice touch that the footwear choices in the lookbook are on point ranging everything from Air Maxes to Rick Owens Adidas.

While there’s nothing in here that comes out of left field , the pricing seems to be reasonable given the fit and apparent quality of the garments. I haven’t had the chance to handle them in person so I can’t vouch for the durability and feel of the garments but it seems like 4dimension is worth investing in and at the very least keeping an eye on from here on out.  You can shop the SS14 collection (including sale items) on their international order friendly webstore. See all the looks after the jump.

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Japanese Label SOPHNET is more than 15 years in the game. In recent years SOPHNET have expanded their empire through it’s sister labels FCRB (a soccer-focused collaboration with Nike) and Uniform Experiment. In presenting it’s Fall/Winter 2014 video, the brand reaches back in time finding inspiration in 90′s music videos. Timed and set to break beats the clothes are secondary to the mood and feeling created through the strobe-like visuals. The gear that is visible tends to focus on the outerwear and accessory side of things. Expect items to begin dropping in retailers next month.

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damir doma silent 2015 spring summer collection main Damir Doma Silent SS15

Damir Doma has quietly built himself a fashion empire that topped over 9 million euros in sales in 2013. Silent (which launched in 2010) is ostensibly a diffusion line which offers moderately priced basics such as t-shirts, hoodies and denim. The spring/summer 2014 men’s collection marks a bit of departure from the brand as it embraces  minimalism and some of the trends commonplace in menswear today: oversized graphic t-shirts, sweatpants.

That being said there is something refreshing about this line with it’s unique color palette: pastels and khakis done Damir’s way mixed with black/white and grey.  I also appreciate the inclusion of both oversized and cropped summer outerwear overtop both slim shorts or baggier trousers and pants. While past collections of Silent were decidedly more bohemian (and more of a natural element to the materials), I like this cleaner direction for SS15 and I think there will be plenty of pieces worth picking up in it.

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undercover 2015 spring summer collection main Undercover SS15 Collection

While it’s a little early to really start planning purchases for next summer, it’s always exciting for me to see what UC puts out each season. Now that the brand has so many seasons to pull from the design team can mix and match themes and concepts from previous seasons and incorporate them in new ways. You see many of these UC signatures in this collection: large-print graphics (this time courtesy of the influential 70′s rock band Television) novel prints, screen-printed branding and a familiar punk rock proportions (think razor sharp and skinny distressed denim with rider jackets and coats). Standouts are the statement wool hats, printed bomber and rainy-day outerwear.  To me this collection is a continuation of the similar ideas and cuts from the pyscho candy but mixed in with some of the mod influence from the UC Neoboy/Poptone collection.

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third looks ptp lookbook 5 Purple Tape Pedigree Bad for Education Lookbook by Third Looks

third looks ptp lookbook 6 Purple Tape Pedigree Bad for Education Lookbook by Third Looks

third looks ptp lookbook 13 Purple Tape Pedigree Bad for Education Lookbook by Third Looks

third looks ptp lookbook 9 Purple Tape Pedigree Bad for Education Lookbook by Third Looks

I’m proud to present the lookbook for the debut collection from New York based label Purple Tape Pedigree. The 5-piece capsule ‘Good For Health’ collection includes 2 jerseys, 2 long-sleeve t-shirts, and a collaborative PTP x Third Looks ‘Pill’ coach’s jacket. The lookbook was creative directed by yours truly and we assembled a diverse group of friends and colleagues to represent the collection. No stylists were necessary as each person worked the pieces into their own personal style.

Inspiration for the collection includes Hong Kong cinema, Japanese anime from the 80′s, 20th century Brazilian surrealist art, post-2000 A.D. cyberpunks, and the onset of big city paranoia. The gear is available now on the PTP Garment District. New York heads will be able to see the gear in person at a special pop-up event and release party on May 31st (More details to be released shortly).

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tres bien ss14 collection 6 Très Bien Debut Spring Collection

tres bien ss14 collection 5 Très Bien Debut Spring Collection

Très Bien  has been pushing an impressive lineup of designers since it’s inception. The Stockholm shop has grown a worldwide audience and has consistently selected a selection of products that stylish men the world over covet. The shop recently announced their namesake menswear line which reflects the same high-low design ethos found in their buys. 

The line itself is a calculated take on men’s staple which aims to bridge the gap between streetwear and high-fashion and includes a mix of jackets hoodies and t-shirts. The look is decidedly pared down. You should be able to mix pieces from this collection with everything from Rick and Raf to Dries and Supreme. Items are already starting to sell out so browse over Très Bien for the full collection.

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mr olive 2014 fall winter lookbook 1 Mr.Olive FW14 Lookbook

mr olive 2014 fall winter lookbook 2 Mr.Olive FW14 Lookbook

The fashion industry being stuck in it’s ways, we’re already getting peeks at Fall/Winter 2014 lookbooks. That being said, Japanese Mr.Olive really did a solid job of translating the classic film Serpico in this shoot and once again proves that Japan is doing America better than America. While the pieces don’t stray too far from the menswear status quo , the styling and presentation of this collection set it apart from the pack.

It’s a damn shame anytime fashion brands use cinema as inspiration and fall flat. While it’s unlikely that you’ll be able to find this brand readily on North American shores, the Mr.Olive collection will be available on ZOZOTOWN later this year.

More after the jump

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nike sportswear 2014 spring summer tech pack 1 Nike Sportswear 2014 Spring/Summer Tech Pack

nike sportswear 2014 spring summer tech pack 2 Nike Sportswear 2014 Spring/Summer Tech Pack

nike sportswear 2014 spring summer tech pack 3 Nike Sportswear 2014 Spring/Summer Tech Pack

One of my favorite purchases of 2013 were the two pairs of Nike Tech Fleece Sweatpants I got. To me they represented that sought after middle-ground been comfort, practicality and design. For Spring/Summer 2014 brings a new tech pack for men and women centered around the Tech Hyperfuse technology. In laymans terms this technology gives the fabric the combined benefits of being lightweight, breathable , and packable in a stripped down minimal aesthetic. The lineup includes windbreakers, vests and ponchos and is currently available exclusively through While I generally don’t like the HDR’ed appearance of many sports lookbooks, the execution of this particular campaign stands above the competition in my mind. Expect to see the gear hit select NSW retailers on May 1.

See more after the jump

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One of the most divisive sneaker models the Reebok Insta Pump Fury is turning 20 this year. To celebrate the anniversary, Reebok has teamed up with Boston based Bodega for this limited run Reebok Insta Pump Fury. The collage-esque video above is a fun , fast-paced look at the inspirations for this sneaker. The Insta Pump Fury has had a resurgence in popularity , being a very popular sneaker throughout Japan and with a series of standout collaborations with a strong lineup of brands and shops.

Entitled ‘Full contact’ the sneaker features a printed dot pattern on its inflatable cage and a multicolor palette that includes tan, yellow, and blue. The an animal print insert with the phrase “Contact Sports can be found inside the shoe.

Limited to 300 pairs, the Bodega x Reebok Insta Pump Fury retails at $200 USD and will be available On line ( at midnight tonight (April 18th) and in store at Bodega (6 Clearway St. Boston MA) on Saturday April 19 at 11am.

Limited size runs will also be available at select Reebok Certified retailers world wide on April 18th, 2014.

reebok instapump fury bdga 1 Bodega x Reebok Insta Pump Fury Full Contact

reebok instapump fury bdga 2 Bodega x Reebok Insta Pump Fury Full Contact

reebok instapump fury bdga 3 Bodega x Reebok Insta Pump Fury Full Contact

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