Currently viewing the category: "Campaigns/Lookbooks"

nike lab acg 1 Nike Lab ACG Collection

Nike Lab has brought in the design talents of Errolson Hugh (Founder of ACRONYM) to help re-launch Nike ACG (All Conditions Gear) with this collection of pieces that fit firmly into the techwear category. A big emphasis of the items was fit, and the idea of creating pieces that made movement effortless and fluid while still providing protection from the elements. You can expect much of the utilitarian details that might be found in something by ACRONYM but with the influence of Nike sports heritage.

For me the best item in the collection were the 2-in-1 men’s jacket (the one with the more subtle tonal branding) and the Responder Backpack. They don’t come cheap though with the retail price being set at $550 and  $300 respectively. The release includes the ACG 2-in-1 men’s jacket, ACG Tech Fleece men’s pants, ACG Tech Fleece Funnel men’s sweatshirt, ACG Pocket men’s T-shirt, ACG Flyknit Trainer Chukka SFB, ACG Lunarterra Arktos and the ACG Responder backpack. As techwear continues to play a bigger role in the men’s market, it’s great to see that Nike is jumping in with a forward- thinking collection that doesn’t pull any punches.

Nike ACG is available today at Nike Lab.

 

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sasquatchfabrix 15ss 1 Sasquatchfabrix SS15 Lookbook

Sasquatchfabrix is a really hard brand to describe to people.  To call the label ‘eclectic’ would be an understatement. Sasquatchfabrix is able to mesh really varied influences and inspirations into products that feel fresh each season. Spring/Summer 2015 is another strong showing; this time with a focus on re-interpreting of traditional Japanese garments. There’s alot of prints used and the looks alternate between baggy, volumes pants and oversized/jackets and shirting. While layering in collections often feels forced , here the fabrics look light enough that wearing a few of these pieces would be more than just a fashion statement but an exercise in comfort as well.

See all the looks after the jump or shop the current season at SSENSE

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phenomenon spring summer 2015 lookbook 4 Phenomenon SS15 Lookbook

Tokyo based label Phenomenon releases this lookbook to promote it’s spring/summer 2015 collection. The brand has always been identified with it’s over the top takes on streetwear and while it retains it’s wild streak, the Japanese brand has become more refined since it’s beginnings. There’s still tons of details in most of the garments in here, a MA-1 sleeve pocket on a stadium jacket? Check. Severely ripped up denim? Check. Overall though I really did enjoy the photography here and the use of regular people over traditional models. The whole lookbook feels more like a page out of Tune Magazine, and in that regard it’s successful. I can also grant Phenomenon of pairing mens and womenswear together in some of the lookbook shots in a way that isn’t cheesy or overwrought.

See more the looks after jump and see the entire collection at Fashionsnap.

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raf simons soto editorial 1 Raf Simons/Sterling Ruby Soto Lookbook

raf simons soto editorial 7 Raf Simons/Sterling Ruby Soto Lookbook

Berlin based menswear purveyors Soto released a short lookbook using essentials from the FW14 Raf Simons collection. The colorful shoot captures pieces from the season in motion including the khaki trench which is my favorite item from Raf in some time.

Shop the collection at Soto and click through for more images

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eyes and sins gfirmg prototype zero main EYES & SINS PROTOTYPE ZERO LOOKBOOK

After a brief quiet spell, EYES & SINS returns with an immaculate outerwear line ‘PROTOTYPE-ZERO / 零式’.
The small range is a logical evolution from the graphic tees released in the past. The line once again draws inspiration from military items, utilizing details such as buckles/fasteners and multifunctional compartments that contribute to both the form and functionality of the garments.

This is an impressive first foray into more elaborate items from the GFIRMG family. The 「14F-ES-JM01」RE-REPRODUCTION 01 BOMBER (see the Third Looks Best MA-1 Feature) has some great details including Articular sleeves, darting/stitching details and numberous functional zippers and pockets that should help users carry around daily essentials. Also of note is the 「14F-ES-AV01」ENGRAM MULTI-CHAMBER
which operates as a vest with multiple Pockets / compartments.

Three of the items are available now online with more to drop soon. Looking forward to seeing more on the trench and pants in the collection personally. I’m excited to see the GFIRMG team transition from leather goods to graphic tees and now a full fledged cohesive collection.

eyes and sins gfirmg prototype zero 1 EYES & SINS PROTOTYPE ZERO LOOKBOOK

See all the images after the jump

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beauty youth 2014 fall winter lookbook main Beauty & Youth FW14 Find Your Outerwear Lookbook

Japanese menswear specialists Beauty & Youth serves up a timely Fall/Winter 2014 lookbook entitled ‘Find your Outerwear’. True to it’s name of the images focus around key jackets and coats from the range. The styling is well executed with a laid back nondescript feel. If you’re ready to step up from A.P.C wearing masses Beauty & Youth features a wide enough product assortment that you should be able to find things that work with what you own. Some of the most interesting items are the suede motorcyclce jacket and the collaborative Canada Goose Parka more after the jump or head over to zozotown to shop the current season. 

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by h collection 3 lookbook 17 By H. New York Lookbook

By H is a New York based label which begun in 2013.  The line makes subtle minimal clothes in neutral color palettes (read mostly black). Common details on the garments include raw edges, double zippers and asymmetrical hems. The latest lookbook from the brand highlights key staples including hoodies, bombers, tees, shorts and sweatpants. The clothing can be purchased directly on their webstore with pricing that ranges around $100-400.

See more photos after the jump

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facetasm 2015 spring summer collection 1 Facetasm SS15 Collection

Japanese label Facetasm showed their Spring/Summer 2015 collection at Tokyo Fashion week. The label is known for it’s wild takes on streetwear with exaggerated color palettes and shapes.  Designer Hiromichi Ochiai wanted to achieve a balance between ‘dressing up and dressing down’ for this fashion week outing and he is successful in  blending a mix of wilder pieces with more basic items that regular guys can feel comfortable adding to their closets.

Much of the styling here plays around the length of garments, with many looks featuring several different lengths overtop slim tapered pants or baggy more playful shorts. If you found past Facetasm collections a bit too intimidating to wear but still had an appreciation for the aesthetic of the brand , you should be able to find more low-key items this time around. On the contrary if you are looking for the wild and crazy stuff there’s plenty of it here including crossed lapel tuxedos and wide ponchos.

If you are fiending for current season product you can find it at over at H.Lorenzo.

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thesoloist fw 14 6 TheSoloist SS15 Lookbook

Through his design career, Takahiro Miyashita has returned to Western motifs time and again. It seems he’s also simplified many of his designs to key silhouettes and patterns. Gone are some of the more ornate details of older Soloist collections and personally I feel they are a bit missed here. On the positive side, the selection of light outerwear, oversized shirting and denim found in the Spring/Summer collection should be easy to incorporate into your wardrobe.

View more images after the jump

Images via Eyescream

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undercover x nike gyakusou 2014 holiday collection 2 Undercover x Nike Gyakusou Holiday Collection

Nike returns with another Gyakusou collection slated to arrive October 23. The clothing here continues the trend towards functionality and away from the more stylized looks of past seasons. There’s no prints this time around, just clean muted colors, articulated joints and selective screen-printed branding.  Jun Takahashi set out to create single-layer garments he could run and the emphasis on utility shows in the designs.

Among the more innovative pieces are the Utility Long Tights which seamless blend running shorts with tights.  Engineered Sleeve Composite Jacket, which should keep wearers dry and warm in most environments.  I get the impression that Undercover fans who have intend to wear the gear more casually will be disappointed but hardcore runners should once again find plenty to love this time around. Get the collection online or at Nike LAB stores worldwide.

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