For my entire life, Nike has been number one when it comes to sneakers. In the hearts and minds of sneaker enthusiasts, among streetwear circles and in terms of pure sales , there was no substitute for Nike. Recently Adidas has made in-roads on Nike’s dominance in the sportswear market. In the fiscal second quarter Adidas sales jumped 23% from a year ago. Beyond just the numbers there’s a real feeling that Nike is falling off in it’s product offerings while Adidas is gaining momentum with successive releases. Since the release of the first Yeezy 750 sneaker in February 2015, Adidas has gained massive popularity with it’s Adidas Originals line, in particular with Ultra Boosts and NMDs. It’s clear that Adidas has made plenty of great design and marketing designs in the past two years. However part of their growth has also come through Nike’s failure to adapt to current market demands. Being at the top for too long can naturally cause some level of complacency, I will break down some of what the areas where Nike is falling behind below.
I usually share a style inspiration post each season with images that can help inspire personal styling to go with the changes in weather. This time around this summer style inspiration board has been submitted by a loyal Third Looks reader Franco Zulueta. He’s described his selection of imagery below.
With summer in full swing, comfort and simplicity are the name of the game this time of year. May this selection of images help inspire you in by the hot days ahead.
NOWHERE is a shop that has been at the center of the streetwear world it’s whole existence. While I never had the privilege of visiting the store before it’s closure, I was able to research key moments in it’s history.
Below is an excerpt from the brief history of NOWHERE I wrote, you can read the the rest over on Grailed.
Streetwear through the 1990s was a regional phenomenon. The success of a label was determined through its ability to proliferate amongst a local scene. Brands of the time found an audience through adjacent subcultures like BMX, skateboarding, punk and hip-hop to push their products. The ’90s saw the emergence of Stussy as a mainstream brand and Supreme as a force within New York’s downtown scene. As American streetwear brands built their empire, so did a young generation of streetwear designers from Japan.
Within the greater Japanese fashion industry, a particular area held particular influence: Urahara. The neighborhood was home base for those who ultimately would become the leaders of Japanese streetwear. Brands like A Bathing Ape, Bounty Hunter, Undercover, WTAPS and Neighborhood owe much of their success to Urahara and the community that grew around it. In particular, Jun Takahashi and Nigo started something special by opening NOWHERE in 1993. The original store was the first place to sell both Undercover and BAPE and it’s unique reputation and product mix gives it a legendary status in the streetwear world to this day.
If you do a quick google search on building your wardrobe you’re likely to get the same advice over and over. Men’s magazines like GQ set the formula for wardrobe building – get a great fitting suit and fill your wardrobe with all the ‘perfect’ essentials. While this idea is good in theory, I’ve learned from personal experience that this approach doesn’t work.
If you’re reading this site, you’re probably have specific goals for your personal style. Finding tasteful nondescript staples isn’t something that will help develop your personal style, it’s more fulfilling to find specific pieces that you’ll love (not simply tolerate) for years. I made plenty of mistakes in the past buying items that didn’t fit into my style or just filling up my closet with things I didn’t need or wear. I thou some of my lessons and put together a simple guide to getting the wardrobe that you actually want.
It’s been years since I been to a proper outlet mall but visiting one in suburban Virginia gave me a renewed appreciation for what they can represent. Growing up outlet malls were somewhat of an event for my family. If we travelled to visit an aunt/uncle or family friend that lived near one, it was almost a certainty that we’d be shuttled to some suburban locale where the shopping choices and deals were plentiful. For Chinese families like mine, it was a point of entry into the American dream we saw on TV – video games, designer fragrances, chain restaurants and all.
A new feature at The Telegraph goes in-depth with design legend Raf Simons. Each chapter of Raf’s career in fashion has been marked by evolution. While his namesake menswear has been one constant through over 20 years of designing, he has worked stints as the creative director of Jil Sander and most recently as the head of Dior.
In the article Raf hints that the relentless pace of luxury fashion left him somewhat creatively burnt out. His product design work for Danish textile design specialist Kvadrat really highlighted how insane the deadlines in high fashion really are at this point.
“Having the timeline of a year is like heaven for me because at Christian Dior I used to do eight collections a year and each collection could contain up to 150 fabrics,” he says. “I’ve done three fabrics this year for Kvadrat and I really, really pay attention to it. It’s beautiful to be able to give a project substantial incubation time. When I did fabrics at Dior I had to choose them within a couple of hours sometimes – seeing everything, deciding, making colour palettes… then hoopla – launch.”
Raf also touches on his frustration with how the focus on major fashion houses has shifted to the marketing of clothing through social media and away from ensuring the creativity behind the designs themselves.
“Everyone is paying attention to the wrong thing in my opinion. There’s this huge debate about ‘Oh my God, should we sell the garments the day after the show or three days after the show or should we tweet it in this way or Instagram it in that way?’… You know, all that kind of bullshit. Will all that stuff still be relevant 30 years from now? I don’t think so. What we should ask is will we have enough creative people who are strong enough and willing to do what is necessary right now to follow that madhouse. Lots of people are starting to question it. My generation especially is shifting now… like me and Phoebe [Philo], Nicolas [Ghesquière] and Marc [Jacobs]. We’ve been around for 20 or more years. We know what fashion was and where it’s heading to. Now it’s a question of what we are willing to do and how we are going to do it.”
Rumors have spread that Raf may take the lead at Calvin Klein next but it remains to be seen who he will end up designing for next. Read the entire piece over at The Telegraph.
The photos found on the Ghost Dive Project take advantage of un-natural light to re-cast everyday locations such parking lots or strip malls as places worth exploring. The images quickly bring to mind the types of atmospheric shots seen in horror or crime films. Ghost Dive sent me some exclusive images that go beyond just the environments themselves and add a human element. Inspired by the classic Akira manga by Katuhiro Otomo, these images bridge the gap between reality and the fictional world of Neo-Tokyo.
With contributors from around the world and a huge imprint on social media, you may have seen some of the gorgeous images that have come out of C-Heads Magazine. C-Heads is an Austrian platform for visual artists started by two sisters, Christine and Sigrun Guggenberger. The duo create print issues of C-Heads Magazine, an independent publication that focuses on youth culture, music, art fashion and portraits of beautiful women.
I spoke with Sigrun Guggenberger about the origins of the magazine, some of the challenges of working with an international host of collaborators and what’s next for the C-Heads. Click through for the interview and a selection of Sigrun’s favorite images from the publication to date.
Yeezy season approaching , but it seems like it never ends. Everything Kanye does is analyzed, written about, discussed ad nauseam on every social media platform and message board out. Yesterday was the Yeezy Season 3 fashion show / listening party extradionaire at Madison Square Garden. Where does Yeezy Season 3 fit into Kanye’s own career and in the fashion industry at large?
Jason Peterson is a a proper multi-hyphenated creative. He is the current COO (chief creative officer at award winning advertising agency Havas Worldwide) and a renowned photographer in his own right. He recently held a photo exhibition of his helicopter photography at Soho House Chicago and built up a huge instagram audience of over 600,000 followers. His speciality when it comes to photos is beautiful black and white aerial shots. I picked Jason’s brain on his visual style and some of his inspirations behind his work as well as having him share some of his favorite images.
Click through for the feature.