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Do you remember smoking weed, drinking beer, eating Doritos and playing N64 in your high school friend’s basement? Highland presented guests of their FW13 collection with an experience that was quite similar to those carefree days of youth. The set was littered with bongs, snacks, a PBR beer pyramid and shag carpeting and admist the chaos were models donning the collection of jackets, sweaters, branded t-shirts and jeans. The interactive presentation was a reflection of the brand’s approach, smartly and subversively using the wasteland of American suburbia as a platform for refined streetwear. While Highland make not be a household name in the US menswear market yet, this presentation exemplified how the brand is quickly building  steady buzz in New York.

More photos after the jump

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Photos by Rocky Li

 

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  • http://rebekahseok.com rebekah seok

    I love white boys